Privacy Policy

Last Updated: January 2026

Cakes by Baby Belles ("we," "us," "our," or "Company") operates the website cakesbybabybelles.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and services.

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our website. By accessing and using cakesbybabybelles.co.uk, you acknowledge that you have read and understood this policy.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you interact with our site, we may collect your name, email address, telephone number, and postal address.
• IP Address and Device Data: We automatically collect your IP address, browser type, operating system, and device identifiers when you visit our website.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to monitor user activity and preferences.
• Usage Data: We collect information about your browsing behaviour, pages visited, time spent on pages, links clicked, and referral sources.
• Affiliate Data: When you click on casino links or affiliate offers, we track your interactions to attribute conversions and commissions.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand user behaviour and improve the user experience on our website.
• Affiliate Tracking: To track clicks, registrations, and conversions from our affiliate links with casino operators.
• Site Improvement: To optimise our website's functionality, layout, and content based on user engagement.
• Marketing Communications: To send you newsletters, promotional content, and updates (only with your consent).
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
• Fraud Prevention: To detect and prevent fraudulent activity and abuse.

3. Cookie Policy

We use various types of cookies on cakesbybabybelles.co.uk:

• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Track user behaviour to measure website performance and usage patterns.
• Affiliate Cookies: Used to identify and track affiliate referrals and conversions.
• Marketing/Advertising Cookies: Enable targeted advertising and remarketing campaigns.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You can also opt out of specific analytics services through their respective opt-out mechanisms.

4. Third-Party Links

Our website contains links to third-party casino operators, gambling sites, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We do not control how these sites collect, use, or protect your personal information.

We strongly recommend reviewing the privacy policies of any third-party websites before providing your information. Your use of third-party sites is governed by their own privacy policies, terms of service, and applicable gambling regulations.

5. Your Rights

Under UK and EU data protection laws, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete information.
• Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: You may request limitation of how we process your data.
• Right to Data Portability: You may request your data in a structured, portable format.
• Right to Object: You may object to certain types of processing, including marketing communications.
• Right to Withdraw Consent: You may withdraw consent at any time where we rely on consent as our legal basis.

To exercise these rights, please contact us using the details provided below.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of data and the legal basis for processing:

• Affiliate Tracking Data: Retained for up to 24 months to track conversions and payments.
• Email Lists: Retained until you unsubscribe or request deletion.
• Analytics Data: Typically retained for 12-36 months depending on platform settings.
• Legal Compliance Data: Retained as required by applicable regulations.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:

Email: privacy@cakesbybabybelles.co.uk
Website: cakesbybabybelles.co.uk

We will respond to your request within 30 days or as required by applicable data protection regulations.

Note: If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.